The Highest Impact Lead Acquisition Best Practices
This free marketing research report discovers, measures and shares the highest impact lead acquisition best practices and results used by the top rated B2B marketers. The report reveals:
- How much top marketers invest in marketing as a percentage of revenues and gross margin.
- The total mix of marketing programs with budget allocation and performance results for each.
- The percentage of new leads that are sales-ready, not yet ready and will never be sales ready.
- The number of touches and cycle time needed to advance a non-qualified lead to sales-ready.
- The yield of non-qualified leads that can be advanced to sales-ready with nurture marketing.
- The most measured and most strategic marketing metrics and analytics.
- The top benefits and frustrations of lead management software and marketing automation systems.
- The most effective best practices—along with clear recommendations—in lead acquisition, lead scoring, lead nurturing, lead distribution and lead analytics.
Marketing Software Report by Vantive Research — Vantive delivers expert analysis to Sales and Marketing leaders seeking practical and effective recommendations for marketing transformation. Vantive research is independently produced and without vendor bias.